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B2B marketplaces usually fall into four main segments:

Product-based – Platforms like IndiaMART and Udaan, where businesses buy and sell physical goods in bulk (electronics, machinery, tools, etc.).

Service-based – Sites like UrbanClap for Business or Sulekha, connecting businesses with services like logistics, repair, or IT support.

Vertical marketplaces – These focus on one specific industry. For example, Power2SME for raw materials or Moglix for industrial tools.

Horizontal marketplaces – These cover multiple categories and industries. Think of TradeIndia or Amazon Business.

If you're looking for a marketplace that brings product depth and reliable suppliers under one roof, Pepagora fits right in. It’s a top B2B marketplace that understands what growing businesses need—especially in categories like electronics, electricals, and machinery. Whether you’re a buyer or seller, it’s designed to keep things simple, trustworthy, and focused on actual results—not just traffic. It’s a space where small businesses don’t get lost in the crowd.

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Riya Das

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2w ago

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What are the four steps in order to design a customer-driven marketing strategy?

To design a customer-driven marketing strategy, first, segment the market by identifying distinct groups of customers based on their needs and characteristics. Next, target specific segments by selecting the most viable ones to focus on. Then, differentiate the product or service to create unique value propositions that appeal to the chosen segments. Finally, position the offering in the minds of consumers through effective messaging and branding to ensure it stands out in the marketplace.


Is the b2b market larger then the consumer market?

Yes, the B2B (business-to-business) market is generally larger than the B2C (business-to-consumer) market. Here’s why: 1. Transaction Volume and Value: B2B transactions are usually higher in value because businesses buy in bulk or for operational use. A manufacturer might buy hundreds of components from a supplier, whereas a consumer typically buys one finished product. For example, a company like Tata Steel might spend millions sourcing machinery, raw materials, or industrial chemicals—these are all B2B transactions. 2. Market Size: According to various global reports (like those from Forrester and Statista), the B2B e-commerce market is several times bigger than the B2C market in terms of dollar value. In India, for instance, the B2B market is projected to be 3 to 4 times larger than the B2C market, driven by manufacturing, wholesale, and export sectors. 3. Recurring and Contractual Purchases: In B2B, relationships are often long-term. Businesses set up contracts for regular, ongoing supply, which means consistent demand. B2C buying tends to be more impulsive or seasonal. 4. Global Trade and Infrastructure: Much of international trade is B2B, especially in sectors like automotive, electronics, agriculture, textiles, and machinery. B2B Wholesale Platforms like Pepagora, Alibaba, and ThomasNet are prime examples of marketplaces built exclusively for large-scale business transactions. My Thoughts: While B2C is more visible (think retail stores, e-commerce, social media), B2B quietly drives the bulk of economic activity. If you're a manufacturer, supplier, or wholesaler, tapping into the B2B ecosystem can open far greater revenue opportunities than focusing solely on end consumers.


Are there any blogs with articles about B2B leads?

Yes, there are blogs with articles on B2B leads. In Hubspot blog, in-depth research articles can be found. MarketingProfs provides strategic insights for B2B marketer on lead generations, content marketing, analytics, and much more. Moz Blog contains SEO lead generations for better search visibility to attract leads. There are also many more blogs with articles that contain information about B2B leads.


What are some major companies offering business to business marketing research?

B2B Market Research Companies for Modern Marketing Solution -MyMrPlace MyMRPlace provides an excellent online platform for B2B long-term relationships. B2B marketing research demands a specialized approach since it involves studying business users, who have their own unique perceptions and behavior patterns about B2B products/ services. The B2B value chain is the individual, the B2B buyer’s mindset is different, the way he chooses/ rejects products/ services is different. Hence the necessity of conducting b2b marketing research.


Why to divide the market into segments?

Why to divide the market into segments?

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