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"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets."

-Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129

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Examples of Market segmentation?

The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.


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What is hybrid segmentation of market?

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How demographic segmentation is it different from psychographic segmentation?

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On what considerations is psychographic market segmentation based?

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