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The term "customer service" encompasses a variety of techniques used by businesses to ensure the satisfaction of a customer, from friendly and attentive staff to prompt response when confronted with product defects. Successful small business owners often cite this factor as one of the most important in establishing and maintaining a prosperous company. "A cascade of beneficial effects can result when a small business cultivates customer loyalty," wrote Michael Barrier in Nation's Business."That pattern holds in all kinds of small businesseshose that sell to other businesses as well as those that sell to consumer."

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