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The four steps of media planning typically include:

  1. Research and Analysis: Understanding the target audience, market trends, and the competitive landscape to inform media choices.
  2. Setting Objectives: Defining clear, measurable goals for the media campaign, such as brand awareness, reach, or conversions.
  3. Media Strategy Development: Selecting the appropriate media channels and formats to effectively reach the target audience while considering budget and timing.
  4. Execution and Evaluation: Implementing the media plan and continuously monitoring its performance to make adjustments and optimize results based on feedback and data analysis.
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1mo ago

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