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What else can I help you with?
What is internal and external sources of information in marketing strategy?
Internal sources of information could be a database management system that is used by the company. Employees and management are also examples of internal sources of information. External sources are outside of the organization and harder and could include studies and market research.
What are the basic components of Marketing information system?
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
Where can someone find out what outsourced marketing is?
One can find out information about outsourced marketing at sources like Out Source Marketing or Gotta Lotta Marketing. They offer a variety of helpful tips and information for users unfamiliar with what outsourced marketing is.
Where can one find information on network marketing recruiting?
There are many places where one can find more information on network marketing recruiting. One can find more information on network marketing recruiting at popular on the web sources such as Marketing Merge.
What are the components of a modern marketing information system?
A marketing information system (MKIS) is defined a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing.A Marketing Information System can also be defined as 'a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis'A marketing information system can be used operationally, managerially, and strategically for several aspects of marketing.As we all know that no marketing activity can be carried out in isolation, know when we say it doesn't work in isolation that means there are various forces could be external or internal, controllable or uncontrollable which are working on it. Thus to know which forces are acting on it and its impact the marketer needs to gathering the data through its own resources which in terms of marketing we can say he is trying to gather the market information or form a marketing information system. This collection of information is a continuous process that gathers data from a variety of sources synthesizes it and sends it to those responsible for meeting the market places needs. The effectiveness of marketing decision is proved if it has a strong information system offering the firm a Competitive advantage.Locating data and developing informationThe information needed by marketing managers comes from various sources which includes: - internal company records, marketing intelligence and marketing research. The information analysis system then processes this information to make it more useful for managers.Internal RecordsThese are information gathered from sources within the company to evaluate marketing performances and to detect marketing problems and opportunities. Most marketing managers use internal records and reports regularly, especially for making day-to-day planning, implementation and control decisions. Internal records information consists of information gathered from sources within the company to evaluate marketing performance and to detect marketing problems and opportunities.Information from internal records is usually quicker and cheaper to get than information from other sources, but it also presents some problems. Because internal information was for other purposes, it may be incomplete or in the wrong form for making marketing decisions. For example, accounting department sales and cost data used for preparing financial statements need adapting for use in evaluating product, sales force or channel performance.Marketing IntelligenceThe total information needs of the marketing department can be specified and satisfied via a marketing intelligence network. The marketing intelligence system determines the intelligence needed, collects it by searching the environment and delivers it to marketing managers who need it. Marketing intelligence comes from many sources. Much intelligence is from the company's personnel - executives, engineers and scientists, purchasing agents and the sales force. But company people are often busy and fail to pass on important information. The company must 'sell' its people on their importance as intelligence gatherers, train them to spot new developments and urge them to report intelligence hack to the company.The company must also persuade suppliers, resellers and customers to pass along important intelligence. Some information on competitor's conies from what they say about themselves in annual reports, speeches, press releases and advertisements. The company can also learn about competitors from what others say about them in business publications and at trade shows. Or the company can watch what competitors do - buying and analyzing competitors' products, monitoring their sales and checking for new patents. Companies also buy intelligence information from outside suppliers.
What is internal and external sources of information in marketing strategy?
Internal sources of information could be a database management system that is used by the company. Employees and management are also examples of internal sources of information. External sources are outside of the organization and harder and could include studies and market research.
What are the component of marketing information system?
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
What are the basic components of Marketing information system?
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
The useful internal records of marketing information system?
the role of internal records in marketing information system
What is Role of internal marketing communication?
internal marketing communication can be said or define as a key player in internal marketing within an organisation by passing across all internal information with the sole aim of acheiving organisational objective internal marketing communication can be said or define as a key player in internal marketing within an organisation by passing across all internal information with the sole aim of acheiving organisational objective
The primary internal users of accounting information are?
what is marketing? and what is basic factions?
Where can someone find out what outsourced marketing is?
One can find out information about outsourced marketing at sources like Out Source Marketing or Gotta Lotta Marketing. They offer a variety of helpful tips and information for users unfamiliar with what outsourced marketing is.
Where can one find information on network marketing recruiting?
There are many places where one can find more information on network marketing recruiting. One can find more information on network marketing recruiting at popular on the web sources such as Marketing Merge.
What are the components of a modern marketing information system?
A marketing information system (MKIS) is defined a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing.A Marketing Information System can also be defined as 'a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis'A marketing information system can be used operationally, managerially, and strategically for several aspects of marketing.As we all know that no marketing activity can be carried out in isolation, know when we say it doesn't work in isolation that means there are various forces could be external or internal, controllable or uncontrollable which are working on it. Thus to know which forces are acting on it and its impact the marketer needs to gathering the data through its own resources which in terms of marketing we can say he is trying to gather the market information or form a marketing information system. This collection of information is a continuous process that gathers data from a variety of sources synthesizes it and sends it to those responsible for meeting the market places needs. The effectiveness of marketing decision is proved if it has a strong information system offering the firm a Competitive advantage.Locating data and developing informationThe information needed by marketing managers comes from various sources which includes: - internal company records, marketing intelligence and marketing research. The information analysis system then processes this information to make it more useful for managers.Internal RecordsThese are information gathered from sources within the company to evaluate marketing performances and to detect marketing problems and opportunities. Most marketing managers use internal records and reports regularly, especially for making day-to-day planning, implementation and control decisions. Internal records information consists of information gathered from sources within the company to evaluate marketing performance and to detect marketing problems and opportunities.Information from internal records is usually quicker and cheaper to get than information from other sources, but it also presents some problems. Because internal information was for other purposes, it may be incomplete or in the wrong form for making marketing decisions. For example, accounting department sales and cost data used for preparing financial statements need adapting for use in evaluating product, sales force or channel performance.Marketing IntelligenceThe total information needs of the marketing department can be specified and satisfied via a marketing intelligence network. The marketing intelligence system determines the intelligence needed, collects it by searching the environment and delivers it to marketing managers who need it. Marketing intelligence comes from many sources. Much intelligence is from the company's personnel - executives, engineers and scientists, purchasing agents and the sales force. But company people are often busy and fail to pass on important information. The company must 'sell' its people on their importance as intelligence gatherers, train them to spot new developments and urge them to report intelligence hack to the company.The company must also persuade suppliers, resellers and customers to pass along important intelligence. Some information on competitor's conies from what they say about themselves in annual reports, speeches, press releases and advertisements. The company can also learn about competitors from what others say about them in business publications and at trade shows. Or the company can watch what competitors do - buying and analyzing competitors' products, monitoring their sales and checking for new patents. Companies also buy intelligence information from outside suppliers.
What is an internal database?
An internal database is a Computerized collections of information obtained from data sources within the company.
Can anyone please give a few examples of internal and external sources of information?
internal sources are personnel, colleagues and the library whereas external sources can be consultants andservice providers and catalougues.
Is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment?
Marketing research system
