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What is the mission statement for walker's crisps?

The mission statement of walkers crisps is to create tasty crisps out of fresh potatoes and hidden ingredients to be the best in what they sell. The mission statement of walkers crisps is to create tasty crisps out of fresh potatoes and hidden ingredients to be the best in what they sell. The mission statement of walkers crisps is to create tasty crisps out of fresh potatoes and hidden ingredients to be the best in what they sell.


Aims and objectives of walkers crisps?

the aims of walkers is to make as much profits as possible


Using Walkers crisps as an example describe the role of promotion within the marketing mix?

The 4 p's of marketing mix are price, product, place and promotion. Product: Walkers crisps or any product that they sell. Does it have a unique selling point? Place: huge supermarkets e.g. ASDA, TESCO, Sainsbury, vending machines, to wholesalers and retailers Price: multipacks of crisps. psychological prising e.g. £1.25, £0.90 Promotion: TV adverts, billboards, paid ads, -special offers, selling crisps cheaper than other companies.


How is the snack market of walkers crisps segmented and which segments do walkers target?

First off I must say UK based Walkers looks a lot like American Lays Potato Chips. Very interesting. The distribution end of Walkers seems to be segmented into three primary groups. These target distribution channels seem to be social establishments such as bars and night clubs, caterers, and retailers.


What is the organisational chart for walkers crisps?

As of my last update, Walkers Crisps operates as a subsidiary of PepsiCo, which means its organizational chart would be integrated within PepsiCo's broader corporate structure. Typically, the chart would include key roles such as the Managing Director for Walkers, heads of various departments (like marketing, production, and finance), and regional managers. Specific positions and titles may vary, but the overall structure emphasizes functional leadership and collaboration across departments to support product development and distribution. For the most accurate and current details, it would be beneficial to consult Walkers' official communications or corporate reports.