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research based approach to marketing

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Consumer buying situations?

Consumer buying situations are not same all the time. It varies depending on need. The consumer buying behavior is classified into four types: Minor New Purchase ,Minor Re-Purchase, Major New Purchase, Major Re-Purchase.


Where can one take media buying training?

One can take media buying training as part of the Media Buying Boot Camp run over four days and in five parts. It has been going since 1993 and is intended for anyone from novice to veteran and from those with basic knowledge to professional level.


What are four functions of management?

1. planning your business ventures. 2. finding your employees your self 3. Buying good investments quickly. 4. Assessing your workplace regularly


In retail marketing why are the four P's so important?

The four P model summarises the customer focused elements involved with bringing a product to market, Product, Place, Price and Promotion. They are important because they force a company to adopt a customer orientated strategy, which has been shown to be a more sustainable approach than a product led company.productpricepromotionplaceThey are the following:ProductPricePlacePromotionit is product, price, place and promotionProductPriceDistributionPromotion


In retail marketing why are the four P's important?

The four P model summarises the customer focused elements involved with bringing a product to market, Product, Place, Price and Promotion. They are important because they force a company to adopt a customer orientated strategy, which has been shown to be a more sustainable approach than a product led company.productpricepromotionplaceThey are the following:ProductPricePlacePromotionit is product, price, place and promotionProductPriceDistributionPromotion