What are limitations of e-commerce marketing?

Answer 1

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•Technical Limitations :

• -Lack of sufficient system's security, reliability, standards, and communication protocols
• -Insufficient telecommunication bandwidth
• -The software development tools are still evolving and changing rapidly

Non Technical Limitations

• -Security and Privacy

•These issues are especially important in the B2C area, and security concerns are not truly so serious from a technical standpoint Privacy measures are constantly improving too

•Yet, the customers perceive these issues as very important and therefore the EC industry has a very long and difficult task of convincing customers that online transactions and privacy are, in fact, fairly secure

• -Lack of trust and user resistance

•Customers do not trust an unknown faceless seller, paperless transactions, and electronic money

•So switching from a physical to a virtual store may be difficult