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Advertising is a way of promoting a business or service to increase revenue. Many people will buy from a company that they are familiar with or have bought from before, rather than try a new company that has only just set up. Examples of popular advertising within the UK are radio advertising, TV and cinema advertising. What is becoming popular is social media advertising, liking a product or tweeting about it is a great way for the company to have word of mouth. Some companies may have competitions to enter on social media websites.

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Where could one find an online advertising course?

One can find an online advertising course on the following websites: Online Advertising Course, Reed, Stanford, University, Academy Art, eConsultancy, eLearn UK, Seek Learning, to name a few.


How much has asda spent on advertising this year?

I am a financial adivsor for Wal-Mart and the post budget marketing report for ASDA in the UK was roughly £2.5mln


What is the definition of Display Copy used in Advertising?

Text of a print, radio, or television message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase—all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. VINAY P RAO


Why do advertisers use subliminal messages in advertising?

Subliminal messages are those received by the brain without a person being consciously aware if them. Advertisers use these messages to exploit personal feelings and emotions. They are banned on television in the UK.


In England is there a Consumer Protection Group like the Better Business Bureau?

We have been researching this, too, and the only thing we have found so far is this consumers' association in the UK called "Which": which@which.co.uk We have not contacted them yet, so we don't know if they function just like the BBB or not. ---- Yes, there is a hugely popular Consumer Protection website in the UK. It is called the Consumer Action Group. Please see the bottom of the page for a weblink... ----

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