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This is a tough question since there's a lot of disagreement out there about what defines a "standard" (which is often understood as meaning "best" or "optimal").

Better to list some common KPIs which I've seen employed by a number of pharma companies in different countries (and from a corporate/multinational perspective). Also, there are macro-level indicators that account for results across the entire SF, and micro-level indicators for results that can be used to benchmark individual sales performance. A few examples:

Macro:

Product Sales (value & volume)

Market Sales (value & volume)

Market Coverage

Market share

Market share growth

Micro (SFE):

Territory Occupancy Rate

Product Details (visits)

Customer Segmentation

On Target Interactions

Target Customer Coverage

Target Customer Visit Frequency

Days in the Field (activity type ratio)

Coaching days (double visits)

Message Delivery / message recall

% sales target achieved vs. % budget spent

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