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The aims of qualitative research are to explore and understand complex phenomena, capturing the richness of human experience and behavior. It seeks to provide insights into individuals' perspectives, emotions, and social contexts, often emphasizing meaning and interpretation. Objectives include generating in-depth understanding, identifying patterns and themes, and fostering new theories or hypotheses based on participants' lived experiences. Overall, qualitative research prioritizes depth over breadth, focusing on the quality of data collected.

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