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To market to and distribute to resellers. Resellers is another term for retailers.

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What are the functions of a wholesaler?

A wholesaler marks up their merchandise or services to a retail price. They are the second level after the manufacturer.


What are the Roles of retailers and wholesalers in distribution channel?

The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.


How did Kellogg Company evolve a market driven distribution system?

The Kellogg Company has evolved its distribution system to allow retailers to obtain product directly from the company, through a wholesaler, or through a computer system which routes the order to distribution centers all over the country. The goal of the company is to maintain a level of harmony between itself and each of the distribution points.


What is the difference between a wholesaler and a retailer?

A wholesaler is a product distributor straight from the factory. A retailer usually gets their products from a wholesaler but it costs you a little more money.


Which wholesaler's channel function is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?

The wholesaler's channel function demonstrated in this scenario is known as "sales support" or "sales assistance." By employing a sales force, the wholesaler effectively bridges the gap between the manufacturer and numerous small customers, allowing the manufacturer to expand its reach efficiently. This approach helps reduce costs associated with direct sales efforts while ensuring that smaller customers receive the attention and service they need. Overall, it enhances distribution efficiency and market penetration for the manufacturer.

Related Questions

What are the factors of eliminating wholesale distribution?

factors of eliminating wholesaler distribution


What are the functions of a wholesaler?

A wholesaler marks up their merchandise or services to a retail price. They are the second level after the manufacturer.


Different types of distribution channel in marketing?

(i) Producer --> Agent --> Wholesaler --> Retailer --> Consumer (ii) Producer --> Wholesaler --> Retailer --> Consumer (iii) Producer --> Agent --> Consumer (iv) Producer --> Wholesaler --> Consumer and (v) Producer --> Retailer --> Consumer


Would amazon be considered a distributor or a wholesaler?

Amazon primarily functions as a retailer, selling products directly to consumers through its online marketplace. However, it also acts as a distributor for third-party sellers, facilitating their sales on the platform. While it doesn't operate as a traditional wholesaler, it does offer wholesale options through Amazon Business for bulk purchases. Therefore, Amazon encompasses elements of both distribution and retail, but is not a wholesaler in the conventional sense.


What are the Roles of retailers and wholesalers in distribution channel?

The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.


Who may perform storage function of distribution in economy?

The producer, wholesaler, or retailer may perform this function.


What are the formulas in probability?

There are many, many formulae:for different probability distribution functions,for cumulative distribution functions,for moment generating functions,for means, variances, skewness, kurtosis and higher moments.There are many, many formulae:for different probability distribution functions,for cumulative distribution functions,for moment generating functions,for means, variances, skewness, kurtosis and higher moments.There are many, many formulae:for different probability distribution functions,for cumulative distribution functions,for moment generating functions,for means, variances, skewness, kurtosis and higher moments.There are many, many formulae:for different probability distribution functions,for cumulative distribution functions,for moment generating functions,for means, variances, skewness, kurtosis and higher moments.


Eight functions of distribution channel?

There are a number of functions of distribution channel marketing. The main use of distribution channel marketing is to provide a link between product and consumer. Other functions include information gathering, promotion, and matching. Negotiations, physical distributions, financing, and risk taking are also functions of some distribution channel marketing. All these functions are necessary for success in any market.


What channels of distribution used by Cadbury?

Cadbury's distribution channels include the manufacturing warehouses where the chocolate production takes place. The first distribution channel is manufacturer, then wholesaler, then retailer such as for example; ASDA, Sainsbury's, Newsagents shops, and other convenience stores. Then it is the consumer, which is the end result of the channels of distribution for Cadbury's.


What is the key roles of travel wholesalers in regard to Client what do wholesalers do for the tourists how do they do it and what is the wholesalers place in the sales distribution chain?

The travel wholesaler provides products for the tourist (Client) and in the sales distribution chain the travel wholesalers is in the 2nd place


What are the Functions of economic system?

The four functions of economic systems; Production, Allocation, Distribution and Regeneration.


What are the functions economic system?

The four functions of economic systems; Production, Allocation, Distribution and Regeneration.