What are the advantages of convergence marketing?

Answer 1

Convergence marketing is about combining and fusing the best ideas from various marketing strategies to improve the overall outcome for both the business and the consumer. For example, companies often have to debate the advantages and disadvantages between customization and standardization of their products. A greeting card company could create a series of standardized greetings for a customer to choose from or could create customized greeting cards through some electronic print service. By seamlessly converging the concepts of customization and standardization, the company creates a better sense of satisfaction for the customer and improves overall sales.