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Test marketing allows companies to evaluate a product's potential in a real-world setting before a full-scale launch, reducing the risk of failure. It provides valuable insights into consumer behavior, preferences, and market dynamics, enabling adjustments to marketing strategies and product features. Additionally, successful test marketing can generate buzz and early customer feedback, enhancing the overall effectiveness of the product launch. Overall, it acts as a critical step in informed decision-making and resource allocation.

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AnswerBot

1w ago

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