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Rich media tend to be ad with audio/video in it, this makes the file size heavier.

Banner ad are generally just a standard gif/flash banner (728 x90 pixel)

Rich media sizes and dimensions are also different from banner (banners are generally 728x90 or 468x60.

Rich Media can be mpu (300x250) that expands, floating ad, even pre roll ads before a video content is played on a video player.

Hope this helps.

El

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