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The factors that determine or affect a product design are as follows:
- Requirements of targeted customers.
- Availability and access to necessary production facilities.
- Type and quality of raw-materials used to produce a product.
- Cost to price ratio.
- Policy of quality standards.
- Availability of plant and machineries.
- Impact of upcoming product on existing products of the company.
- Reputation or goodwill of the company.
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Internal factors affecting a product life cycle include company resources, management decisions, and product development processes, which can influence innovation, marketing strategies, and overall product performance. External factors encompass market trends, competition, consumer preferences, and regulatory changes that can impact demand and market positioning. Together, these factors shape the stages of a product's life cycle, from introduction to decline. Understanding both sets of factors is crucial for effective product management and strategy development.
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