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The new marketing landscape has been shaped by several key factors, including the rise of digital technology, which has transformed consumer behavior and expectations. Social media platforms have enabled direct engagement between brands and consumers, fostering authentic relationships. Additionally, the increasing importance of data analytics allows for personalized marketing strategies, while concerns over privacy and ethical considerations are influencing how brands communicate and connect with their audiences. Finally, the shift towards sustainability and social responsibility is driving brands to align their values with those of their customers.

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