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There are five major decisions to be taken when developing an advertising program.

1. What are advertising objective?

2. How much can be spent?

3. What media should be used?

4. What message should be sent to the market?

5. How should the results be evaluated.

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Describe the major decisions involved in developing an advertising program?

Developing an advertising program can be vital for a business. First, you must decide what you want the advertising to accomplish. Next, you should decide the target market for the advertising. Then, you should set the budget for the advertising program. Finally, you should decide the outlet that will be used for advertising.


What steps are involved in developing an advertising program?

identifying the audience selecting the right media developing advertising messages specify advertisment objective


What meaning of MAT in marketing?

MAT stands for Minority Advertising Training. The Program was an offshoot when it started of the Advertising Club of Los Angeles and their advertising internship program. With over 240 languages spoken in Los Angeles, diversity is important in the development, planning, creative and execution of marketing and advertising.


How much does TV advertising in Australia cost?

TV advertising prices range wildly depending on the viewership of the program. The prices on Australia TV will be lower than a more populated nation like the US.


What is advertising program?

An advertising program is a structured plan or strategy designed to promote products or services to a target audience through various media channels. It typically includes elements such as budget allocation, target demographics, messaging, creative content, and scheduling. The goal is to increase brand awareness, drive sales, and foster customer engagement. Advertising programs can be executed through traditional media, digital platforms, or a combination of both.

Related Questions

Describe the major decisions involved in developing an advertising program?

Developing an advertising program can be vital for a business. First, you must decide what you want the advertising to accomplish. Next, you should decide the target market for the advertising. Then, you should set the budget for the advertising program. Finally, you should decide the outlet that will be used for advertising.


What steps are involved in developing an advertising program?

identifying the audience selecting the right media developing advertising messages specify advertisment objective


What meaning of MAT in marketing?

MAT stands for Minority Advertising Training. The Program was an offshoot when it started of the Advertising Club of Los Angeles and their advertising internship program. With over 240 languages spoken in Los Angeles, diversity is important in the development, planning, creative and execution of marketing and advertising.


Why is the file format one of the important factors when developing multimedia program?

easy to make work


Which software program displays advertising on your computer?

youtube


Why is contextualisation important when developing a learning program?

Because it makes it more relevant to the student - puts it into context therefore giving learners more meaning.


What are wedding program templates good for?

Wedding program templates help the new brides to make important decisions with regards to how the wedding will progress without spending hours struggling to put one together from scratch.


What kind of corporate advertising program would you recommend for JetBlue?

Social Media


What are the three stages of intramural program?

Developing an action plan, implementing and completing the program, and evaluating the action plan versus the program results.


An arrangement that involves a sharing of advertising costs between channel members is?

A co-op advertising program involves channel members sharing advertising costs. This arrangement allows partners to pool resources, increase exposure, and reduce individual advertising expenses.


Is a software program that delivers advertising content in a manner that is unexpected and unwanted by the user?

Adware


The peace corps a program of volunteer assistance to developing nations was?

G