answersLogoWhite

0

(1) it is less flexible than exporting; (2) the firm has less control over a licensee than over its own exporting or manufacturing abroad; and (3) if sales are higher than expected, the licensor's profits are limited

User Avatar

Wiki User

14y ago

What else can I help you with?

Continue Learning about Marketing

What is a BSBA major in marketing?

A BSBA major in Marketing stands for Bachelor of Science in Business Administration. This major enforces skills such as product development, sales management and public relations.


Impact of Self reference criterion in international marketing?

Self reference criterion is the influence of one's culture on the behavior in a given situation. When put in a situation people tend to respond in a way that is closely associated with their culture.In international marketing scenarios, we are talking about working in different cultural environments and hence a self referenced behavior may not be the "correct" behavior from the perspective target culture. Hence realization of this differences of culture and the possibility of self reference criterion is important in international marketing.This is not such a big issue in domestic marketing since the cultural difference are not major.


What is a channel marketing plan?

A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.


Macro environent in marketing?

The macro environment in marketing refers to the major external and uncontrollable factors that affect the market environment.


What The relationship between business and marketing department?

A business can't run efficiently and effectively without a marketing department. It is because a major function of marketing is satisfy the customers need.

Related Questions

What are some drawbacks for choosing and or recycling?

what are some major drawbacks for choosing and or recycling paper?


On line selling to the national government benefits maketers what might be some of the drawbacks to this type of selling?

The drawbacks would be money! If there isn't financial stability then there could be major drawbacks.


What are the issues in marketing?

in this world we have a major issue with the infuence of marketing/media. what issue does marketing


What companies can I work for with a marketing degree?

Marketing degrees prepare students for careers with major employers in the United States. Major retailers and consumer product companies have major marketing arms with thousands of employees.


What are the 5 major concepts of marketing?

5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....


After doing BCA in MBA which specialization will be best marketing as major and finance as minor or marketing and system?

Marketing and System &Hr and marketing


Marketing audit services?

What are the major approaches to marketing audit services and obtaining new clients? What are the major approaches to marketing audit services and obtaining new clients? what are the major approaches to marketing audit


What is a BSBA major in marketing?

A BSBA major in Marketing stands for Bachelor of Science in Business Administration. This major enforces skills such as product development, sales management and public relations.


Who owns the publishing rights to Into the Woods?

The publishing rights to "Into the Woods," the musical by Stephen Sondheim, are owned by the estate of Stephen Sondheim. The show, which premiered in 1986, combines various fairy tales and explores themes of ambition and consequence. Licensing for performances is typically managed through major theatrical licensing companies, such as Music Theatre International (MTI).


What did Eli Manning major in?

business/marketing


How to obtain a merchandise license?

A company called Perpetual Licensing has a useful website with a good description of merchandise licensing and how it works, as well as definitions of the major terms.


What is the population of Major Drilling Group International?

Major Drilling Group International's population is 4,526.