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HMV's objectives typically focus on enhancing customer experience, expanding product offerings, and adapting to the evolving digital landscape. The company aims to strengthen its position as a leading retailer in music, movies, and entertainment by providing a diverse selection of physical and digital media. Additionally, HMV seeks to engage with its community through events and promotions, fostering a vibrant culture around music and entertainment. Overall, the goal is to remain relevant and competitive in a rapidly changing industry.

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