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Indirect marketing focuses on building brand awareness and attracting customers through non-promotional means. Key principles include creating valuable content that engages the target audience, fostering relationships through social media and community involvement, and leveraging word-of-mouth referrals. It emphasizes brand storytelling and a customer-centric approach, aiming to create a positive perception that encourages organic interest in products or services. Ultimately, the goal is to cultivate loyalty and trust over time rather than immediate sales.

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