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describe the types of distribution channels that can be use in the marketing of a product or service

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What are distribution channel?

Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.


What are the roles of quantitative techniques in marketing of goods?

What are the roles of quantitative techniques in marketing of goods?Read more: http://wiki.answers.com/What_are_the_roles_of_quantitative_techniques_in_marketing_of_goods#ixzz2C8TN2fVr


Marketing Manager's job is dichotomous do you agree with the statement how they deal with these dual roles?

Answering "Marketing Manager's job is dichotomous do you agree with the statement how they deal with these dual roles?"


What factors can influence market selection in international marketing?

Market selection in international marketing can be influenced by factors such as economic conditions, cultural differences, political stability, and legal frameworks of target countries. Additionally, market size, growth potential, and competitive landscape play significant roles. Companies also consider logistical aspects, such as distribution channels and supply chain efficiency, as well as the presence of trade barriers or tariffs. Ultimately, a comprehensive analysis of these factors helps businesses identify the most viable markets for entry.


What are the roles of persuasion in marketing communication?

Marketing is fundamentally based in persuasion, as the ultimate goal of marketing is to persuade consumers to look at a brand favorably and subsequently purchase it.

Related Questions

What are the roles and functions of distribution management?

The role of a distribution manager is to ensure the right products are delivered to the right places on time. Distribution managers are generally responsible for large numbers of employees in different aspects of their field.


What are the roles of marketing intermediaries?

Role of marketing intermediaries


What are distribution channel?

Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.


What is the difference between a company marketing team and an affiliate marketer?

A company marketing team is a group of professionals who work within a company to promote its products or services through various marketing channels. They may develop and implement marketing strategies, create advertising campaigns, manage social media accounts, and analyse marketing metrics to improve the effectiveness of their efforts. AXAD is the perfect example of a Company Marketing team. An affiliate marketer, on the other hand, is an individual or company that promotes another company's products or services and earns a commission for each sale or lead generated through their marketing efforts. Affiliate Marketer typically operate independently, using their own marketing channels such as websites, social media accounts, and email lists to promote the products or services of other companies. While a company marketing team focuses on promoting its own products or services, an affiliate marketer focuses on promoting other companies products or services in exchange for a commission. Additionally, a company marketing team typically has access to more resources and a larger budget, while an affiliate marketer operates on a smaller scale and may have limited resources. However, AXAD also is an expert in providing company marketing services for affiliate marketing.


What are the roles and functions of management?

The role of a distribution manager is to ensure the right products are delivered to the right places on time. Distribution managers are generally responsible for large numbers of employees in different aspects of their field.


What are the roles of quantitative techniques in marketing of goods?

What are the roles of quantitative techniques in marketing of goods?Read more: http://wiki.answers.com/What_are_the_roles_of_quantitative_techniques_in_marketing_of_goods#ixzz2C8TN2fVr


What are distributes?

Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.


What is the key roles of travel wholesalers in regard to Client what do wholesalers do for the tourists how do they do it and what is the wholesalers place in the sales distribution chain?

The travel wholesaler provides products for the tourist (Client) and in the sales distribution chain the travel wholesalers is in the 2nd place


What are the roles of a Sports Marketing Manager?

to promote the club.


What are the roles of psychology in marketing communication?

its the main role


Marketing Manager's job is dichotomous do you agree with the statement how they deal with these dual roles?

Answering "Marketing Manager's job is dichotomous do you agree with the statement how they deal with these dual roles?"


What information can be found on the Stopgap website?

The Stopgap website will tell you what kind of job vacancies they recruit for. The recruit people for marketing roles and have a special interest in digital marketing roles.