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The ten determinants of service quality, often referred to as the SERVQUAL model, include:

  1. Tangibles - the appearance of physical facilities, equipment, and personnel.
  2. Reliability - the ability to perform the promised service dependably and accurately.
  3. Responsiveness - the willingness to help customers and provide prompt service.
  4. Assurance - the knowledge and courtesy of employees and their ability to inspire trust and confidence.
  5. Empathy - the provision of caring, individualized attention to customers.
  6. Access - the approachability and ease of contact with the service provider.
  7. Communication - the clarity and effectiveness of information exchanged between the service provider and customers.
  8. Credibility - the trustworthiness and believability of the service provider.
  9. Understanding the Customer - the service provider's ability to understand and meet customer needs.
  10. Consistency - the uniformity in service delivery across different interactions.

These determinants help organizations assess and improve service quality to enhance customer satisfaction.

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4d ago

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