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The two subfields of service marketing are:

Internal Marketing: This involves training, motivating, and engaging employees to deliver high-quality services. It ensures that the employees are aligned with the company’s goals, which ultimately improves customer satisfaction.

External Marketing: This focuses on promoting the service to potential customers through various marketing channels, such as advertising, social media, and public relations. It aims to attract customers and communicate the value of the service.

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Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.


Is Marketing of services and marketing of goods the same?

These two are definitely not the same. Marketing of goods refers to actual products where marketing of services refers to rendered services that are provided to the consumer. Each of these needs to be seen as completely different and the strategy for marketing each of these should be equally different. They are as different as their characteristics. In product marketing, we actually see a physical product but in advertisement of a service, we don't actually see a physical thing, but feel it. For example in compare the ads of a beauty soap and an insurance company ad.


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What is Internet Marketing in search engine marketing?

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