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Three primary revenue models used by eCommerce are:

  1. Direct Sales Model: Businesses sell products or services directly to consumers through their online storefronts, often using a fixed pricing strategy.

  2. Subscription Model: Companies charge customers a recurring fee for access to products or services, which can include anything from streaming services to subscription boxes.

  3. Marketplace Model: Platforms facilitate transactions between buyers and sellers, earning revenue through commissions or fees on each sale, as seen in platforms like Amazon or eBay.

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