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Prada became famous for its luxury leather goods, particularly handbags and accessories, which are known for their high quality and sophisticated design. Founded in 1913 by Mario Prada in Milan, the brand gained prominence in the 1980s under the direction of Miuccia Prada, who introduced minimalist aesthetics and innovative materials. Prada's unique blend of high fashion and intellectual design has solidified its status as a leading luxury brand in the global fashion industry.

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