What distribution strategy does H and M use?

Answer 1

H&M employs a hybrid distribution strategy that combines both direct and indirect channels. The company operates a vast network of physical stores worldwide while also maintaining a strong online presence through its e-commerce platform. This approach allows H&M to reach a broad customer base, offering a seamless shopping experience across both in-store and online channels. Additionally, the company focuses on efficient supply chain management to ensure timely restocking and responsiveness to fashion trends.