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The Marketing department is responsible for making the product look appealing and making people want to purchase it. They do this by researching the market of the product, through surveys. By gathering information, they then have to produce an advertising campaign. This includes creating a slogan, logo, the packaging and then deciding how they will advertise their product. Also, they have to design the packaging the product will be shown in. They have to make it attractive for either customers or distributors who sell the product for them. Ultimately, they are responsible for the advertising of a product, and how a company will sell it.

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