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"The customer buys the benefit" means that consumers are primarily motivated by the value or advantages a product or service provides, rather than just the product itself. They seek solutions to their needs or problems, which can include convenience, quality, or emotional satisfaction. Essentially, businesses should focus on clearly communicating the benefits and outcomes their offerings deliver to attract and retain customers.

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1w ago

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What the concept of 'The customer buys the benefit' means?

When selling products/service, organisations need to understand that customers purchase products because they will benefit them in some manner. The bundle offered must be presented in such a way that the customer can see and relate to those professed benefits. Manufacturers build numerous features into their products - mobile telephones with capacity to send email, take photographs, transmit live video connections etc.These are not what the customer buys. The customer buys the idea of what those things can do for me.


What the concept of the customer buys the benefits means?

When selling products/service, organisations need to understand that customers purchase products because they will benefit them in some manner. The bundle offered must be presented in such a way that the customer can see and relate to those professed benefits. Manufacturers build numerous features into their products - mobile telephones with capacity to send email, take photographs, transmit live video connections etc.These are not what the customer buys. The customer buys the idea of what those things can do for me.


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