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An Trade Marketing Manager(TMM) does the following

  • Understand Trend at Local/Regional Markets and design BTL activities accordingly.
  • Execute Marketing policies at Local/Regional Markets decided at Head office(HO) so uniformity at some Events/Brand Promotion is maintained.
  • Requisitions for Branding Elements to send it to HO.
  • Gifts procurement for local activation designed.
  • Market Share analysis/Data analysis for Marketing activities executed at the market.
  • Co-Ordination with Sales Team for feed back for marketing activities held at the Market.
  • Ensure all the latest Brand Creatives to be executed for Branding.
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11y ago

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