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Prada was influenced by a blend of Italian craftsmanship, art, and culture, reflecting the rich heritage of Milan, where it was founded in 1913. The brand's commitment to innovative design and high-quality materials set it apart in the luxury fashion market. Additionally, the visionary leadership of Miuccia Prada, who took over in the late 1970s, introduced a modern aesthetic that challenged traditional fashion norms, further shaping the brand's identity. The fusion of intellectualism and avant-garde style has made Prada a significant force in the fashion industry.

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