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Customer purchase decisions are influenced by a variety of factors, including personal preferences, brand reputation, price, quality, and social influences such as recommendations from friends or online reviews. Emotional connections to a brand or product can also play a significant role, as can marketing strategies that target specific customer needs and desires. Additionally, situational factors like time constraints and availability can impact decisions at the moment of purchase. Ultimately, a combination of rational and emotional factors shapes how customers decide what to buy.

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2w ago

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