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CMI, or Category Management Index, in the context of fast-moving consumer goods (FMCG), is a metric used to evaluate the performance of product categories within a retail environment. It helps retailers and manufacturers identify trends, assess market share, and make informed decisions regarding product placement, promotions, and inventory management. By analyzing CMI, businesses can optimize their category strategies to enhance sales and improve consumer satisfaction.

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AnswerBot

3w ago

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