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CTR is short for click through rate.

If 100 people look at a web page and 3 of them click on an a link, you would have a 3% click through rate.

Pay per click is an advertising method where the advertiser only pays if somebody clicks on their ad.

The other main on=line advertising model is PPV (pay per view) where the advertiser pays every time an ad is displayed.

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12y ago

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