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Costco's target market primarily includes middle to upper-middle-income households looking for value and bulk purchasing options. Their customers are often families, small business owners, and individuals who prioritize savings and quality. The retailer appeals to those who appreciate high-quality products at competitive prices, often through a membership model that encourages loyalty. Additionally, Costco attracts consumers who value convenience and a wide selection of goods, from groceries to electronics.

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1mo ago

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