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what is Difference between wholesaler and retailer on the basis risk?

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What is the difference between sales promotion and direct marketing?

Sales promotion is publicity sort after and awareness of the products you have for sale, advertising and such. Direct Marketing is defining your customer base, and targetting them direct on a one to one basis.


What is unconventional channel?

We are fully acquainted with conventional / traditional channels i.e. Manufacturer > Distributor > Wholesaler > Retailer > Shop-Keeper > Customer Extent of channel-partners vary from products-to-products and organization toorganization.Since last 5 years, it has been observed that, many organizations prefers to have contactwith customers directly instead of through channel-partners. These channels are referredas " Direct Marketing Channels or Unconventional Channels". These are unusualtechniques in performing marketing activities with a goal of attaining maximized outputsfrom minimal resources and expenses.Marketing of products or services can be done by various ways-n-means. Direct marketingis one of the effective channel that takes the organization to the final customer / recipientby interaction between the two. It operates on one-to-one basis and totally opposite toconventional marketing."Direct marketing is de-massified marketing; it deals with customer on a one-to-one basis. The marketer approaches the customers individually, communicates with them on single-level basis and even offers products that are modified to suit the requirements of thechosen customers."


Difference between market research and marketing information system?

marketing research deals with external information while mkis deals with both external and internal information marketing research under taken occationally on project basis while mkis works continuously.


What is the difference between direct marketing and general marketing?

General advertising aims to raise awareness, whereas direct advertising is judged on the basis of sales results. In truth, direct marketing efforts help to build the brand, while broad advertising boosts response rates.


What is the difference between the fact market and the product market?

The factor market is where resources, such as labor, capital, and land, are bought and sold to produce goods and services. In contrast, the product market is where finished goods and services are exchanged between producers and consumers. Essentially, the factor market deals with inputs used in production, while the product market focuses on the outputs of that production. Together, they form the basis of an economy's functioning, linking production and consumption.

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