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Undifferentiated Marketing: Sending the same promotional message to everyone (Promoting the city as a historic destination by placing ads in widely read newspapers)
Differentiated Marketing:Designing more than one promotional message, with each communicating different benefits (ex:Also targeting families by communicating a promotional message about the importance of children learning history)
Concentrated Marketing:Designing a promotional message that communicates the benefits desired by a single specific segment (ex: Promoting the city as historic by targeting elderly members of historical societies by placing ads in their newsletters)
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What is the difference between Differentiated Marketing and Concentrated Marketing?
Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.
Differentiate between direct marketing and indirect marketing?
The difference between direct marketing and indirect marketing.
Distinguish between advertising and sales promotion?
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
What is the Difference between Kotler's marketing definition and AMA marketing definition?
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
What is the relationship between purchasing and marketing?
the five relationship between purchasing and marketing
What is the difference between Differentiated Marketing and Concentrated Marketing?
Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.
What are the differences between Standardized concentrated and differentiated global marketing?
Standardized marketing strategy is an undifferentiated marketing strategy to mass-market in a single country. It uses the same marketing strategy for all potential buyers in a broad international market. By using this strategy, product adaptation is minimized with lower production cost. This strategy is often used to strive for greater sales volume with lower production cost and ultimately greater profitability. Technology causing people's needs and preferences to converge throughout the world. Therefore, standardisation helps companies to reduce production and marketing costs by standardising both physical features of their products and their strategies for marketing them (Wild el at 2007; P.492). Concentrated marketing on the other hand, this strategy performs a niche marketing strategy to reach a specific segment of the global market. This is the strategy employed by the companies that most people have never heard of and have that have adopted strategies of concentrated marketing on a global scale. These companies define the markets narrowly and targeting for global depth rather than national breadth. In contrast to standardized and concentrated marketing strategy, differentiated marketing is targeting multiple segments of the global market with different marketing mix offerings. This strategy allows a company to achieve wider market coverage. That strategy works best if there are significant major differences across markets and when few segments are present in market after market.
What is the distinguish between?
how can you distinguish between them
Distinguish between accounting and book keeping?
distinguish between book keeping and accounting
What is the difference between concentrated and concentration?
the difference between concentrated and dilute is concentrated is larger while dilute is smaller.
Define and distinguish between entries on the books and entries on the workpapers and explain why such an entries on the books and on the workpapers are required in the consolidation process?
what is distinguish between bookkeeping and accounting? what is distinguish between bookkeeping and accounting? what is distinguish between bookkeeping and accounting?
What is Distinguish Between Accounting Convention And Aoncept?
Distinguish Between Accounting Convention And Aoncept
Distinguish between Marketing mix and Promotion mix?
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship
What method is used to distinguish the two types of bacteria?
One common method to distinguish between different types of bacteria is Gram staining. This method involves staining bacteria with crystal violet and iodine, followed by a decolorization step and counterstain. Based on whether bacteria retain the stain (Gram-positive) or not (Gram-negative), they can be differentiated.
Distinguish between dilute acid or base and concentrated acid or base?
Concentrated acid or base has a high amount of acid or base in a solution, usually at or near 100% concentration. Dilute acid or base has a low amount of acid or base in a solution, usually with a lower concentration. Dilute solutions are weaker and less corrosive, while concentrated solutions are stronger and more reactive.
Differentiate between direct marketing and indirect marketing?
The difference between direct marketing and indirect marketing.
How do paleontologists distinguish between fossils of mammals and reptiles?
There are a variety of features but one is the number of fenestrae in the skull. Mammals also have more differentiated teeth than reptiles. Furthermore, you can look at the gait. Mammals have a parasagittal stance, while most reptiles have a sprawled stance.
