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L'Occitane primarily targets affluent consumers who seek high-quality, natural skincare and beauty products. Their audience includes both women and men, with a strong focus on those aged 25 to 45 who appreciate luxury, sustainability, and the artisanal aspects of cosmetics. Additionally, the brand appeals to environmentally conscious customers who value eco-friendly practices and ingredients. Overall, L'Occitane's target market is characterized by a preference for premium products that offer a sensory and authentic experience.
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