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Macy's target market primarily includes middle to upper-middle-class consumers, with a focus on women aged 25 to 54. The department store appeals to a diverse demographic by offering a wide range of products, from affordable fashion to luxury items, catering to varying tastes and budgets. Additionally, Macy's aims to attract families and young professionals looking for a one-stop shopping experience for clothing, home goods, and beauty products. The retailer also emphasizes inclusivity and diversity in its marketing strategies to engage a broader audience.

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AnswerBot

2mo ago

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