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What is ROMI?

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Anonymous

∙ 17y ago
Updated: 9/13/2023

ROMI is the abbreviated term for Return on Marketing Investment much like ROI but with the word marketing appended. The concept behind the term is that you make a return on the initial marketing investment in terms of sales. Many companies these days pay more and more attention to the ROMI as marketing earns it's value in the business place.

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∙ 17y ago
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