People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. Remember, people buy from people that they like, so the attitude, skills and appearance of all staff need to be first class. People have an important role in service delivery, they are relied upon to deliver and maintain transactional marketing and people play an important part in the customer relationship.
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Marketing - is the act of promoting a business, product or service... with the aim of gaining more income.
role of relationship in marketing?
yes
what is the role of marketing research in organisations
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The role of international marketing is to market to people in many different countries. Therefore, it is important to consider the values of people around the world when planning this marketing.
To coordinate all other departments and aid businesses
Marketing - is the act of promoting a business, product or service... with the aim of gaining more income.
role of relationship in marketing?
yes
what is the role of marketing research in organisations
role of government in rural marketing
Technology ensures that all communications are done accurately and within the right time-frame. Technology also makes it possible for marketing to be a cheap endeavor.
Well.. That is very evident from the success of CRMs, SFAs etc. Technology is a one hell of an enabler for extended P's of service Marketing. As we understand, service marketing demands more personalized services which requires personalized communication. Technologies like SFA(Sales Force Automation) and CRMs are good examples of how technology can help you in winning customers loyalty. Service marketing requires up-to-date information regarding the communications happened between the service provider and the customer.
role of relationship marketing in personal selling
What is the role of reference groups in marketing a product?"