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Sears primarily targets middle-income families seeking value-oriented products, including appliances, clothing, and home goods. Historically, it aimed to cater to a broad demographic, including suburban shoppers and those looking for affordable options. However, its market focus has shifted over the years, now emphasizing online shopping and promotions to attract price-conscious consumers. Additionally, Sears aims to serve customers who prefer a mix of traditional retail experiences and e-commerce.

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1mo ago

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