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Sears primarily targets middle-income families seeking value-oriented products, including appliances, clothing, and home goods. Historically, it aimed to cater to a broad demographic, including suburban shoppers and those looking for affordable options. However, its market focus has shifted over the years, now emphasizing online shopping and promotions to attract price-conscious consumers. Additionally, Sears aims to serve customers who prefer a mix of traditional retail experiences and e-commerce.

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What is the market cap for Sears Holdings Corporation SHLD?

As of July 2014, the market cap for Sears Holdings Corporation (SHLD) is $4,171,371,333.53.


What group is the targeted market by lifestyle centers?

People with aversions to malls


Why market is segmented?

If the market is segmented the organization can clearly identify the targeted market, and also it is possible to allocate or concentrate the organizations resources to the target market, and through which the organization can maximize the profit.


From marketing does the marketing to everyone does the marketing?

In my opinion, marketing to everyone is not that effective; as the effective marketing activities should be targeted to the product's target group, or it will be waste of money. For example, a marketing campaign of a rolls Royce car will be effective if targeted to the highest class of the market (upper class A, or what's known as "niche market"), but if targeted to everyone, that would be a huge waste of money to target people who are not my real customer, or potential customer.


What is the target market of Sears holding corporation?

Sears Holding Corporation primarily targets value-conscious consumers seeking affordable products for their homes and families. Its market includes a diverse demographic, with a focus on middle-income households that appreciate a mix of appliances, clothing, and home goods. Additionally, Sears aims to attract loyal customers through its long-standing brand reputation and membership programs, appealing to both budget shoppers and those looking for quality and convenience.

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People with aversions to malls


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Google's main targeted market is e-commerce based businesses, makes plenty of sense.


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