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Puma's unique selling proposition (USP) lies in its combination of performance and lifestyle products, appealing to both athletes and fashion-conscious consumers. The brand emphasizes innovation, sustainability, and bold design, creating high-quality sportswear and footwear that cater to diverse markets. Additionally, Puma leverages collaborations with high-profile athletes and celebrities, enhancing its visibility and trend appeal in the competitive sportswear industry. This balance of performance and style sets Puma apart from other brands.

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2mo ago

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Puma's unique selling proposition (USP) lies in its combination of performance and lifestyle, offering innovative athletic footwear and apparel that seamlessly blend sport and fashion. The brand emphasizes sustainability and social responsibility, appealing to environmentally conscious consumers. Additionally, Puma's collaborations with high-profile athletes and celebrities enhance its market appeal and cultural relevance, positioning it as a stylish choice for both active and casual wear.


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