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Marketing consulting service could mean many things, but it should relate to a firm that provides a comprehensive suite of services that get businesses or individuals an increased web presence. The best marketing consulting service would be able to set up and execute a number of effective campaigns using the latest industry tools for online marketing.

The list of services may vary from one marketing consulting service to another, but the most critical elements would include: Market Research and Analysis, Keyword Research, Marketing Strategy/Planning, Website analysis and/or development, Social Media Marketing Setup and Execution, Video Marketing, Article Marketing, Mobile Marketing, Search Engine Optimization and Marketing, Press Release creation and distribution, Automated follow-up systems such as Auto-Responders and SMS or text, and Lead Capture system setup and maintenance, as well as many more small but critical functions. An effective social media marketing consultant would have the experience and skills to blend their services to work in synergy, and thus increase the effectiveness of the individual pieces of content.

A great marketing consulting service will provide their client's business with tangible results, and should definitely include these three main elements for a business:

1. Getting their business online and noticed.

2. Always engaging potential clients on their terms and on their turf.

3. Automation of the many methods of continued engagement and follow-up.

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