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A QuidgetTM is form of display advertising, with a Rich Media ad unit that functions like a game-like poll or quiz. Quidgets were designed with the intent of more deeply connecting consumers with brand advertisers by giving consumers a degree of interactivity with an advertising unit that is currently lacking in the online advertising space. Quidgets follow the trend of advertisers utilizing more interactive ads in order to increase brand engagement amongst consumers.
Quidgets were introduced to the Web in 2010 by Netpop Research, LLC (www.netpop.com). Based in San Francisco, Netpop Research is a full-service market research and consulting firm that offers innovative tools and services for understanding the use and perceptions of web-based products and services. Inspired by the growth in social media and user participation, Quidgets offer clients a new way to leverage market research techniques for advertising and marketing purposes.
