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In marketing, a chasm refers to the gap between early adopters of a product and the larger mainstream market. This concept, popularized by Geoffrey Moore in his book "Crossing the Chasm," highlights the challenges that innovative products face when transitioning from niche markets to broader acceptance. Successfully bridging this chasm often requires targeted marketing strategies and adjustments to the product to meet the needs of the mainstream audience. Failure to do so can result in stagnation or market failure.
What else can I help you with?
What is modern marketing?
modern marketing is new marketing method.
Difference between domestic marketing and export marketing?
domestic marketing is in the country and export marketing is overseas
Why marketing of services is difficult than marketing of goods?
why marketing of services is difficult than marketing of goods
Differentiate between direct marketing and indirect marketing?
The difference between direct marketing and indirect marketing.
What is marketing stages for growing ventures?
1. Entrepreneurial Marketing 2. Opportunistic Marketing 3. Responsive Marketing 4. Diversified Marketing Yeuh!
How do you get out of swampgas chasm?
what is a chasm
What is the name of the river in Divergent?
It is called the chasm.
How do you put chasm in to a sentence?
I pushed your baby into a chasm.
Where is the Chasm in Dizzywood How do you get into it?
The Chasm is in Prestos Edge. To get there, walk to the right until you see the chasm with a bridge going over it. Use your levitation power to hover over the chasm and let the levitation power run out after a few seconds. You will fall into the chasm.
Can you give me a sentence for chasm?
The Grand Canyon is an enormous chasm.
When was Crossing the Chasm created?
Crossing the Chasm was created in 1991.
When was The Chasm of Doom created?
The Chasm of Doom was created in 1985.
When was Cosmic Chasm created?
Cosmic Chasm was created in 1982.
When did Cosmic Chasm happen?
Cosmic Chasm happened in 1982.
When was Chasm City created?
Chasm City was created in 2001.
Where is the gaint chasm?
The Giant Chasm is North of Route 13.
How do you use chasm in a short sentence?
The chasm was fifty feet across.
