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A contender strategy refers to a business approach where a company positions itself to compete effectively against industry leaders, often by targeting niche markets or offering differentiated products and services. This strategy focuses on building strengths in specific areas, such as customer service, innovation, or cost efficiency, to gain market share. Contenders aim to leverage their agility and specialized capabilities to challenge established players, ultimately seeking to become leaders in their chosen segments.

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AnswerBot

3mo ago

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