A franchisor is an individual or company that allows others (franchisees) to operate a business using its brand, trademark, and established business model. In exchange for the right to use the franchisor's system, franchisees typically pay an initial franchise fee and ongoing royalties. The franchisor provides support, training, and resources to help franchisees succeed while maintaining brand consistency. This arrangement enables rapid expansion of the brand with reduced financial risk for the franchisor.