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Branding is about establishing expectations in the mind of potential buyers concerning products with a given brand (Levi products will be tough, Polo products will be stylish, COSTCO will give good value, American Express products will be honored internationally).
By co-branding, two companies each hope that some jointly-developed product will be seen in the marketplace as having the good brand characteristics of both companies' brands. A COSTCO Amercan Express card might be expected to be a good value and internationally accepted.
What else can I help you with?
What occurs when established brands from different companies join forces in an effort to market the same product?
cobranding
Advantages and disadvantages of a retail park?
Advantage: Not having to travel for shops. Dis-Advantage: Gridlock when parking.
How can a company create a competitive advantage?
The best way that a company can create a competitive advantage would be to differ in what services they provide compared to similar companies. This gives them an edge and will draw in more customers by having this advantage.
What is the Difference between competitive and comparative advantage?
Competitive advantage: ability to produce a unit for strictly less cost than someone else. Comparative advantage: ability produce a unit for less opportunity cost than someone else.
How do scams take advantage of consumers?
They mainly take advantage of people who wish to get a great deal of money with a very small amount of effort.
What occurs when established brands from different companies join forces in an effort to market the same product?
cobranding
How did GM get involved in credit card financing?
GM got involved in credit card financing in a cobranding arrangement with MasterCard, thus providing automobile and credit card financing to its customers. By 1994, GM had earned $9.4 billion from financing
What is the Advantage and dis advantage of flow chart?
What is the Advantage and dis advantage of TCP/IP
What is the abbreviation of advantage?
advantage
What is virtual advantage?
advantage
What is the advantage of an oralism the advantage of a manualist?
what is the advantage & disadvantages of folk media
What are Dis advantage of multinational?
What are Dis advantage of multinational?" What are Dis advantage of multinational?"
What are the advantage of kaspersky antivirus?
no advantage
What is the advantage of bamboo?
what is advantage of bamboo?
What are the advantage of USP?
What are the advantage of the USP?
What is the advantage of commercialisation of cricket?
there is no advantage
What is the advantage of lakes?
What are advantage of a Lake
