What is bloomingdale's target market?

Answer 1

Bloomingdale's target market primarily consists of affluent consumers seeking high-quality, designer merchandise. The department store attracts fashion-conscious individuals, typically aged 25 to 55, who value luxury brands and unique shopping experiences. Additionally, Bloomingdale's appeals to urban dwellers and professionals who appreciate a curated selection of clothing, accessories, and home goods. The store's marketing strategies often focus on lifestyle and exclusivity to resonate with its upscale clientele.